﻿<?xml version="1.0" encoding="utf-8"?>
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	<title>MelanSol® Blog</title>
	<updated>2008-09-08T18:48:15Z</updated>
	<id>http://blog.puresunscreen.com/atom.aspx</id>
	<link rel="self" href="http://blog.puresunscreen.com/atom.aspx" />
	<link rel="alternate" href="http://blog.puresunscreen.com" />
	<generator uri="http://app.onlinequickblog.com/" version="2.0">Quick Blog</generator>
	<entry>
		<title>MelanSol Helps Protect Ocean Reefs and Other Sensitive Ecosystems</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/07/14/melansol-helps-protect-ocean-reefs-and-other-sensitive-ecosystems.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-07-14:5c2d565b-c53f-4143-a675-55700d68418c</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<category term="sunscreen" />
		<category term="coral reefs" />
		<category term="environmentally friendly" />
		<updated>2008-07-24T16:11:00Z</updated>
		<published>2008-07-14T08:38:00Z</published>
		<content type="html"><![CDATA[In the past six months, there have been two significant reports outlining the damage that is being done to the worlds sensitive coral reef ecosystems. <BR><BR>The first report by an Italian University reported that 4000 to 6000 metric tons of chemical sunscreen ingredients are being deposited into the world oceans each year and certain chemical UV filters used in the most popular sunscreen are bleaching coral in as little at four days.<BR><BR>The second report by Reef&nbsp;Relief <A href="http://www.reefrelief.org/">http://www.reefrelief.org</A>, said half of coral reefs&nbsp;are in danger of becoming extinct.&nbsp;This information is alarming, to say the least. These ecosystems are home to some of the worlds most diverse wildlife. <BR><BR>What can you do about it? Be aware of how the products you use affect the environment around you. Some sunscreen chemicals (like oxybenzone), after being&nbsp;washed off in the sink or&nbsp;shower,&nbsp;have the ability to survive the sewage treatment process and harm rivers, lakes, oceans and wetlands. <BR><BR>When you go to&nbsp;swimming in the outdoors,&nbsp;wear a chemical free sunscreen with ingredients that are environmentally friendly.&nbsp;Be a conscious consumer, wear MelanSol everyday. Its biodegradable ingredients&nbsp;protect your&nbsp;and the world around you. <BR><BR>Michael J Russ<BR>Puresunscreen.com<BR>]]></content>
	</entry>
	<entry>
		<title>Do Skin Lotions Containing Chemical UV Filters Really Work?</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/06/28/does-a-skin-lotion-with-an-spf15-chemical-uv-filter-really-work.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-06-28:b80cf552-b08b-432a-b71b-c2ad733965f5</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<category term="Skin Lotion" />
		<updated>2008-07-24T16:16:37Z</updated>
		<published>2008-06-28T18:21:00Z</published>
		<content type="html"><![CDATA[I saw an advertisement on TV by a major manufacturer&nbsp;who was&nbsp;promoting a lotion (with chemical ingredients) that also contained&nbsp;UV filters to protect your skin from casual UV exposure-I believe the SPF was equivalent to a 15. They said their&nbsp;"unique" combination would give the lotion the ability to moisturize your skin while providing&nbsp;protection from casual UV exposure as well. A great idea, however, they are on the right track, but with the wrong ingredients.<BR><BR>Examples of casual exposure&nbsp;to UV rays include&nbsp;walking from the house to the car, encountering UV rays through the window of your car,&nbsp;outside&nbsp;errands, shopping in an outdoor shopping mall.&nbsp;&nbsp;Generally its the time you spend doing anything other than purposely being in the sun, like taking a beach vacation, going to a ball game,&nbsp;or laying by the pool (and this is most of your lifetime).&nbsp; <STRONG>According to the FDA, 90 percent of&nbsp;all lifetime UV skin damage will happen as a result of&nbsp;casual UV exposure.&nbsp;&nbsp;</STRONG>&nbsp;<BR><BR>There are a lot of these SPF lotions on the market. Some of them are extremely expensive. If you&nbsp;buy this kind of lotion, the question I would ask is, "If the lotion also protects my skin from UV damage, how long will the protection last?" This is an important question because&nbsp;I know&nbsp;how&nbsp;chemical UV filters&nbsp;are designed to work. In simple terms, chemical UV filters use&nbsp;energy&nbsp;to absorb UV radiation and convert it into free radicals (rogue molecules). <BR><BR>Contrary to what you have been led to believe, UV filters (designed to absorb or reflecting UV rays) DO NOT PREVENT SKIN CANCER. Skin cancer is caused by&nbsp;free radicals (rogue molecules) that damage cells. According to a study by The Journal of the American Academy of Dermatology,&nbsp;free radicals (photoaging damage)can only be addressed with the use of strong topical antioxidants,&nbsp;combined with UV filters that don't add to the issue of free radical accumulation. MelanSol was created specifically to address radicals and the damage they cause.<BR><BR>Two conflicting&nbsp;issues come to mind when combining chemical UV filters with lotions. First, chemical UV filters can only maintain a level of energy required to perform their function for a short period of time--generally only up to two hours. This makes an SPF&nbsp;lotion&nbsp;inadequate at protecting you&nbsp;throughout&nbsp;a complete day of casual UV exposure. Second, chemical UV filters need up to 30 minutes to reach&nbsp;a state of energy where they can achieve&nbsp;full UV absorption, so you would need to apply them well before going outside if you want to be protected. <BR><BR>In order to successfully protect yourself from&nbsp;a&nbsp;days worth of casual exposure, you will need to apply physical (non-chemical or natural) UV filters , like zinc oxide and titanium dioxide, that do not breakdown and decay.&nbsp; Instead of&nbsp;absorbing UV radiation with energy, they reflect UV radiation and do not require a chemical reaction to do their job, hence they will protect provide better protection for a days worth of casual UV exposure. In fact, zinc oxide has the broadest full spectrum UVA/UVB coverage. <BR><BR><STRONG>MelanSol Dark Tanning Lotion </STRONG>was designed to be the perfect moisturizing lotion with UV protection and a natural tanning lotion for people who rarely burn and easily tan. Its super antioxidant protection protects your skin through the casual exposure you experience day in and day out. Its texture is silky smooth and the oil essences soak into your skin, providing the nourishment often missed by other lotions that depend upon chemical ingredients.<BR><BR>Contrary to what you have heard, UV radiation&nbsp;is not the worst thing that could ever happen to you. Several studies have shown that UV rays&nbsp;do have a positive effect on your mental and physical health.&nbsp;The problem is, as with everything,&nbsp;overdoing it can cause irreversible skin damage, caused by harmful free radicals.<BR><BR>The key to safe UV exposure is maintaining an oxidant (free radical)/antioxidant balance. Maintaining this oxidative balance is&nbsp;what&nbsp;MelanSol all natural antioxidant sunscreen is designed to do.<BR><BR>Michael J. Russ<BR>PureSunscreen.com<BR><BR>]]></content>
		<summary>Do Lotions Containing Chemical UV Filters Really Work?</summary>
	</entry>
	<entry>
		<title>Helioplex-What is it?</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/06/18/helioplexwhat-is-it.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-06-18:9bd81717-dfea-4fed-b2e9-5265a8a2f7e6</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<category term="Sunscreen ingredients" />
		<updated>2008-07-24T16:18:20Z</updated>
		<published>2008-06-18T07:43:00Z</published>
		<content type="html"><![CDATA[I have had several people tell me that they are using a new higher SPF sunscreen made by a popular manufacturer. This manufacturer has been advertising a new ingredient called "Helioplex" that allows their UV protection to last longer.<BR><BR>The question is, what is Helipolex? Here is an explanation according to wikipedia.<BR><BR>
<P><FONT size=3><FONT face="Times New Roman"><B><SPAN lang=EN style="mso-ansi-language: EN">Helioplex</SPAN></B><SPAN lang=EN style="mso-ansi-language: EN"> is a proprietary name for a formulation of broad spectrum <A title=UVA href="http://en.wikipedia.org/wiki/UVA">UVA</A>/<A title=UVB href="http://en.wikipedia.org/wiki/UVB">UVB</A> skin protection containing <A title=Avobenzone href="http://en.wikipedia.org/wiki/Avobenzone">Avobenzone</A> and <A title=Oxybenzone href="http://en.wikipedia.org/wiki/Oxybenzone">Oxybenzone</A>.<BR><?xml:namespace prefix = o /><o:p><BR>These two ingredients are not new. If you want to&nbsp;investigate them for yourself, visit&nbsp;EWG.com (a Washington watchdog group) and go to&nbsp;sunscreens.&nbsp;Once there, you can search any sunscreen ingredient to discover it's pros and cons. One thing I know&nbsp;for sure, I would never apply either of these two ingredients to my skin, regardless of how they have been formulated.<BR><BR>Be well,<BR><BR>Michael J. Russ<BR>Puresunscreen.com</o:p></SPAN></FONT></FONT></P>]]></content>
		<summary>Helioplex-What is it?</summary>
	</entry>
	<entry>
		<title>Safe Skin Care for People with Ultra Sensitive Skin</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/05/04/safe-skin-care.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-05-04:76fbfc3f-3bcb-4986-ba04-53b70ef40cc7</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<category term="Children's Skin Care" />
		<category term="Cancer" />
		<category term="Pregnant Mother's" />
		<updated>2008-07-24T16:21:25Z</updated>
		<published>2008-05-04T17:24:00Z</published>
		<content type="html"><![CDATA[I wanted to let you know that UV protection for Pregnant Mother's, people taking antibiotics and other assorted medications, and those undergoing chemotherapy is incredibly important. When&nbsp;you&nbsp;experience&nbsp;these circumstances, your skin becomes ultra&nbsp;sensitive to UV rays. Protecting your skin should be your top priority and MelanSol can help.<BR><BR>What is important is that you give serious thought to applying a UV protective sunscreen that doesn't contain chemical scents, preservatives, and active UV filters. Studies have shown that these chemicals can decay and enter your blood stream. One study showed that&nbsp;one of the&nbsp;most popular hormone active chemical UV filters, oxybenzone, has been&nbsp;shown to survive the sewage treatment process and impact the environment. Another study revealed that this same&nbsp;active chemical UV&nbsp;filter was present in&nbsp;97% of people tested for it.&nbsp;<BR><BR>Obviously,&nbsp;I have a bias towards the natural side of things, however, ask yourself one question, "If a scientifically designed all natural sunscreen alternative&nbsp;were available, would you&nbsp;used it?"<BR><BR>Check out MelanSol and call me with any questions you have our product. <BR><BR>Dermatologists state that sunscreen should be used&nbsp;each and every day! This call should be taken seriously. We have a product that doesn't make you feel as if you want to wash it off the minute you put it on. It feeds your skin&nbsp;natural oil essences and super antioxidants to protect you from what you are wearing sunscreen for in the first place-long-term UV skin damage. Trust me, there is nothing like it.<BR><BR>Make it a great day!<BR><BR>Michael J Russ<BR>PureSunscreen.com]]></content>
		<summary>Safe Skin Care for Ultra Sensitive Skin</summary>
	</entry>
	<entry>
		<title>The Melansol Difference</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/04/13/the-melansol-difference.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-04-13:eef62714-2cc3-4b1b-84a4-50329571031d</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<updated>2008-04-26T11:14:14Z</updated>
		<published>2008-04-13T08:31:00Z</published>
		<content type="html"><![CDATA[In the last 8 months I have come to understand that&nbsp;the battle to inform America about the importance of using&nbsp;a sunscreen that contains topical antioxidants is just beginning.&nbsp;Whenever I have&nbsp;an opportunity to get face-to-face with people, the number one question I get&nbsp;is, "What's the SPF?"<BR><BR>In the last 40 years, the sunscreen industry has done an excellent job of convincing people that&nbsp;a higher SPF equals&nbsp;significantly more skin protection. Actually, aside from the fact that SPF is only an indicatior of UVB protection, this is not the case. In fact, the difference between an SPF-20 and an SPF-30 is only 1.6%.<BR>&nbsp;<BR>A report by&nbsp;<A href="http://www.puresunscreen.com/Jounal_of_AM_Acad_of_Derm_report.pdf">The Journal of the American Academy of Dermatology</A> supports the MelanSol formulation. It concluded that <STRONG>traditional sunscreens are "inadequate" </STRONG>at protecting you from photoaging damage--free radical based UV skin damage that causes excess wrinkles, sagging skin, sun spots and skin cancer. <BR><BR>The report goes on to say that a new generation of sunscreen, containing topical antioxidants, is what is necessary in order to protect your skin from the type of photoaging skin I just mentioned.<BR><BR>This means that the majority of sunscreen lotions on the shelf don't&nbsp;protect the way you have been led to believe. You might not experience sunburn due to&nbsp;the absorbtion of UV rays by their chemical&nbsp;UV filters (active ingredients), however, the photoaging skin damage&nbsp;stills goes on. <BR><BR><STRONG>All you need to know is that&nbsp;lifetime skin damage can only be prevented when you&nbsp;protect your&nbsp;skin from&nbsp;the free radical accumulation caused by UV rays.</STRONG> <STRONG>To do this, you have to&nbsp;apply strong topical antioxidants every time&nbsp;you&nbsp;expose your skin to UV rays. This is why dermatologists around the country tell you to use sunscreen everyday. The problem is that traditional sunscreens don't contain the antioxidants necessary to give you the protection you need prevent the damage they are refering to.</STRONG><BR><BR><STRONG>MelanSol was invented&nbsp;to&nbsp;approach skin protection from&nbsp;a new perspective--a 100 percent natural formula that&nbsp;combines super antioxidants with UV filters.</STRONG>&nbsp;Each MelanSol lotion has the exact same level of super antioxidants. What differs is the level of UV filtering. MelanSol lotions can filter anywhere from 50% to 95% of the UV rays you expose yourself to, providing you with levels of protection that meet your every need and circumstance.<BR><BR>Our goal at PureSunscreen.com is to educate and inform. Only then can you&nbsp;choose the best protection for your skin and that of your family.<BR><BR>Michael J Russ<BR>PureSunscreen.com<BR><BR><BR><BR><BR>]]></content>
	</entry>
	<entry>
		<title>Welcome New MelanSol Retailers in Fairbanks, Alaska and Panama City Beach, Florida</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/04/13/welcome-sunshine-health-in-fairbanks-alaska.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-04-13:c96fa79e-468b-4aec-8a2f-db78500a8d21</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<updated>2008-04-13T08:31:07Z</updated>
		<published>2008-04-13T08:10:00Z</published>
		<content type="html"><![CDATA[Hey Fairbanks, Alaska! If you want to experience the nourishing and rejuvenating anti-oxidant protection without waiting to get it in the mail, get over to <STRONG>Sunshine Health</STRONG>, our newest MelanSol retailer.<BR><BR>If you live in fabulous Panama City Beach, Florida, or just visiting there on a quick vacation, you can now pick up&nbsp; our MelanSol SPF-20 at Rod's Reels across from the St. Andrews marina. Pick up your sunscreen there before you&nbsp;head out for the big catch.&nbsp;&nbsp;<BR><BR>See the growing number of retailers now dedicated to bringing you MelanSol-the most protective antioxidant sunscreen available. We list all of our retail partners via a link on our website navigation bar.<BR><BR>Michael Russ<BR><A href="http://www.puresunscreen.com/">www.puresunscreen.com</A>]]></content>
		<summary>MelanSol all natural sunscreen is now available at two more retailers.</summary>
	</entry>
	<entry>
		<title>Bruce Stephen a faithful MelanSol User</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/04/09/bruce-stephen-a-faithful-melansol-user.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-04-09:2454fd39-952e-4c9d-815e-0be4ce4d67af</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<updated>2008-04-09T11:47:14Z</updated>
		<published>2008-04-09T11:18:00Z</published>
		<content type="html"><![CDATA[I heard from&nbsp;Bruce Stephen today.&nbsp;He's&nbsp;a faithful MelanSol user that is&nbsp;working through a health issue. My heart goes out to you Bruce. I know you can succeed.&nbsp;Get better real soon!<BR><BR>What warms my&nbsp;heart are the&nbsp;calls I get from people who are using MelanSol to help them live a normal life under the sun. We have people using MelanSol who are on chemotherapy, taking prescription drugs and suffering from skin conditions like vitiligo. These&nbsp;conditions and circumstances make their skin sensitive to UV rays&nbsp;and the stories they tell me about how MelanSol is helping them validate my efforts.&nbsp;&nbsp;<BR><BR>Michael J.&nbsp;Russ<BR>PureSunscreen.com]]></content>
		<summary>MelanSol is helping people enjoy the sun.</summary>
	</entry>
	<entry>
		<title>Vindy.com, Youngstown, Ohio, Spreads News about MelanSol All Natural Sunscreen</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/04/09/vindycom-youngstown-ohio-spreads-news-about-melansol-all-natural-sunscreen.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-04-09:424282b3-f525-4b93-b202-250697e56ec8</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<category term="sunscreen" />
		<category term="all natural" />
		<category term="skin protection" />
		<updated>2008-04-09T11:14:03Z</updated>
		<published>2008-04-09T10:58:00Z</published>
		<content type="html"><![CDATA[Many thanks to Vindy.com for spreading the news about MelanSol. Here is a link to the article about Peter Zahner, inventor of MelanSol all natural anti-oxidant sunscreen.<BR><BR><A href="http://www.vindy.com/news/2008/apr/06/after-cancer-scare-man-develops-natural-sunblock/">http://www.vindy.com/news/2008/apr/06/after-cancer-scare-man-develops-natural-sunblock/</A><BR><BR><BR>We have had numerous orders for MelanSol from the Ohio area. I am happy to see that people in this area of the US care so much about what they put on their skin. Don't forget your children!!! Preventing sunburn at an early age can vastly reduce their&nbsp;chance of&nbsp;getting skin cancer later in life.<BR><BR>Have questions or comments about safe tanning, sunscreen, or skin protection?&nbsp; Post them here or send me an email at mruss@PureSunscreen.com<BR><BR><IMG style="WIDTH: 141px; HEIGHT: 192px" height=758 src="http://images.quickblogcast.com/7/1/1/7/1/125492-117117/puresunscreen_Teens_At_The_Beach.jpg" width=700 border=0><BR><BR>Michael J. Russ<BR><A href="http://www.PureSunscreen.com">www.PureSunscreen.com</A>]]></content>
		<summary>Vindy.com of Youngstown, Ohio spreads the news about Peter Zahner's MelanSol all natural sunscreen.</summary>
	</entry>
	<entry>
		<title>Protecting Your Skin as You Transition Into Spring</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/04/05/protecting-your-skin-as-you-transition-into-spring.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-04-05:98629afe-013d-48be-8431-c806b9318e8e</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<category term="sunscreen" />
		<category term="sunburn" />
		<category term="Skin cancer" />
		<category term="Environment" />
		<category term="skin protection" />
		<updated>2008-04-09T11:18:04Z</updated>
		<published>2008-04-05T15:15:00Z</published>
		<content type="html"><![CDATA[As you transition out of winter, keep in mind that your skin hasn't seen the light of day for months and needs to be protected from getting the first sunburn of the season.&nbsp;&nbsp;Follow these simple suggestions and give yourself the best chance of avoiding the pain and discomfort&nbsp;of a&nbsp;spring sunburn.<BR><BR>Pay attention to the&nbsp;UV ratings on your weather station or website. They can tell you exactly when&nbsp;UV rays will peak during the day, so you can plan accordingly.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<BR><BR>If you plan&nbsp;on being outdoors during&nbsp;the strongest UV rays, try to limit your time in the sun. If this is impossible,&nbsp;then&nbsp;use a higher SPF than you normally would for the first few days (I suggest either our MelanSol&nbsp;SPF-8 or SPF-20). Using a higher SPF sunscreen will give your&nbsp;body's Melanin (your skins natural protection system)&nbsp;time to adjust to the higher UV rays.<BR><BR>As a general rule,&nbsp;if you easily tan and rarely&nbsp;burn (ie., a darker skin tone), I would suggest our SPF-8 for the first few days.&nbsp;If&nbsp;you easily tan and minimally&nbsp;burn (ie., an olive skin tone), our&nbsp;SPF-20 will&nbsp;protect your skin until your natural melanin has time to kick in.&nbsp;If you have&nbsp;fair skin, our MelanSol SPF-20&nbsp;should be your full-time sunscreen. <BR><BR>Of course, I also recommend&nbsp;wearing protective clothing, such as&nbsp;a large brim hat, long sleeves and long pants.<BR><BR>If you can plan your activities on either side of&nbsp;summer peak hours (10 AM to 4 PM), when UV rays&nbsp;are most intense, then do it. Skin cancer is no joke and you are not invincible. If you pay attention to these&nbsp;suggestions and use our MelanSol all natural sunscreen, you should be able to&nbsp;get a great tan without the usual&nbsp;long-term skin damage.<BR><BR>Our line of "chemical free", super antioxidant sunscreen will protect both you and the environment, so remember to keep some handy as you enjoy&nbsp;the hottest time of the year.<BR><BR>Michael J Russ<BR>www.puresunscreen.com<BR><BR>&nbsp;]]></content>
		<summary>As you transition out of winter, keep in mind that your skin hasn't seen the light of day for months and needs to be protected from getting the first sunburn of the
season.&amp;nbsp;&amp;nbsp;Follow these simple suggestions and give yourself the best chance of avoiding the pain and discomfort&amp;nbsp;of a&amp;nbsp;spring sunburn.&lt;br&gt;
&lt;br&gt;
Pay attention to the&amp;nbsp;UV ratings on your weather station or website. They can tell you exactly when&amp;nbsp;UV rays will peak during the day, so you can plan
accordingly.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;br&gt;
&lt;br&gt;
If you plan&amp;nbsp;on being outdoors during&amp;nbsp;the strongest UV rays, try to limit your time in the sun. If this is impossible,&amp;nbsp;then&amp;nbsp;use a higher SPF ...</summary>
	</entry>
	<entry>
		<title>The Importance of Anti-Oxidants in MelanSol®</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/03/29/why-antioxidants-are-important-in-sunscreen.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-03-29:bf9d7080-0bc3-4ffe-949c-8acc5a16520c</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<category term="sunscreen" />
		<category term="skin protection" />
		<category term="Skin Care" />
		<category term="anti-oxidants" />
		<updated>2008-04-01T18:10:26Z</updated>
		<published>2008-03-29T15:44:00Z</published>
		<content type="html"><![CDATA[You've no doubt heard the word <STRONG>anti-oxidant </STRONG>bantered about in the marketing slogans of the most highly advertised lotions and creams. Do you&nbsp;know what they are and&nbsp;the vital role they play in&nbsp;protecting your skin? Let me give you a quick primer.&nbsp; It may be slightly techincal, however,&nbsp;knowledge is the key to making sound choices.<BR><BR>When you expose yourself to the sun,&nbsp;UV rays cause free radicals (rogue molecules also referred to as <STRONG>oxidants</STRONG>) to form on your skin. These&nbsp;free radicals slowly cause your skin to oxidize the way a freshly cut apple oxidizes after&nbsp;it is exposed to&nbsp;air. The damage caused by this oxidation is&nbsp;irreversible and cummulative over your lifetime and reveals itself later in life as leathery skin, wrinkles, sun spots and possibly even skin cancer.<BR><BR><STRONG>Anti-oxidants </STRONG>are important because they can prevent&nbsp;free radicals from damaging&nbsp;your skin. Your body has vitamin E and melanin to&nbsp;naturally defend itself against free radicals up to a certain point.&nbsp;When you&nbsp;spend a long time in the sun, these defenses&nbsp;can become overwhelmed (oxidative stress). Your body signals&nbsp;this stressful condition&nbsp;when your skin turns&nbsp;pinkish or red- a warning which is too often ignored. <BR><BR><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><FONT face=Verdana size=2>MelanSol</FONT></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-size: 12.0pt">®</SPAN> achieves the highest level of skin protection by combining&nbsp;strong topical anti-oxidants&nbsp;with reflective UV filters. It filters&nbsp;a large percentage (95%) of&nbsp;UV rays so you can&nbsp;stay out longer. The strong topical anti-oxidants&nbsp;prevent free radical UV damage by helping your skin maintain its delicate balance between oxidants and anti-oxidants. <BR><BR>The ability to maintain this oxidative balance is what separates&nbsp;<SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><FONT face=Verdana size=2>MelanSol</FONT></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-size: 12.0pt">®</SPAN> from&nbsp;just about evey other sunscreen lotion available today. Bio-Melanin is the exclusive super anti-oxidant&nbsp;that makes&nbsp;<SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><FONT face=Verdana size=2>MelanSol</FONT></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-size: 12.0pt">®</SPAN> sunscreen so protective. Bio-Melanin is extracted from the fruit of the date palm- a fruit uses its Bio-Melanin to&nbsp;protect itself from extreme&nbsp;levels of solar radiation. <BR><BR>Up to now, the anti-oxidants of choice in sunscreen have included&nbsp;green tea and vitamin E.&nbsp;The problem is&nbsp;these two anti-oxidants&nbsp;are spent after capturing 2 to 10 free radicals per molecule-with&nbsp;no ability to actually terminate them.&nbsp;Bio-Melanin is a super anti-oxidant with&nbsp;the ability to capture and terminate over 1000 free radicals per molecule. Bio-Melanin also has the ability to regenerate green tea and vitamin E molecules so they can find even more free radicals. We include green tea and vitamin E in our formula because of this synergistic effect.<BR><BR>At the end of the day, it all boils down to what really protects your skin the best. Our&nbsp;clients&nbsp;swear by&nbsp;the anti-oxidant protection in <SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><FONT face=Verdana size=2>MelanSol</FONT></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-size: 12.0pt">®</SPAN>. You will have to cme to this conclusion for&nbsp;yourself.<BR><BR>]]></content>
		<summary>Anti-oxidants are the key ingredient that can protect your skin from free radical damage as you enjoy the sun.</summary>
	</entry>
	<entry>
		<title>Sunscreen as Nature Intended</title>
		<link rel="alternate" href="http://blog.puresunscreen.com/2008/03/29/sunscreen-as-nature-intended.aspx?ref=rss" />
		<id>tag:blog.puresunscreen.com,2008-03-29:3652b41d-a78f-496d-85f7-f48d3f1511a2</id>
		<author>
			<name>PureSunscreen blog</name>
		</author>
		<category term="sunscreen" />
		<category term="environmently friendly" />
		<updated>2008-04-01T19:58:51Z</updated>
		<published>2008-03-29T14:39:00Z</published>
		<content type="html"><![CDATA[Do you make a&nbsp;conscious effort to positively&nbsp;impact the planet? If so, the next time you get ready to apply&nbsp;sunscreen, take a moment to look at its list of ingredients. If the list is a who's who of&nbsp;unidentifiable chemical active ingredients (like Oxybenzone), preservatives and scents, think about&nbsp;the impact they will have on&nbsp;the environments you visit-an ocean, lake or stream.<BR>&nbsp;<BR>Researchers estimate that between 4000 and 6000 metric tons of sunscreen chemicals are dumped into the worlds oceans annually. They have also discovered that these chemicals are having a negative effect on the plants and animals they come in contact with.<BR><BR>What you might not be aware of is that when you wash off&nbsp;the chemicals in make-up, lotions, bug sprays and sunscreens,&nbsp;they don't just vanish into thin air. At least one of the&nbsp;most popular hormone active chemical UV filters&nbsp;used in sunscreen survived the water treatment plant and has&nbsp;been&nbsp;found in the tissue of bottom feeding&nbsp;fish. A recent study revealed that sunscreen chemicals&nbsp;have been bleaching coral in our most sensitive eco-systems. <BR><BR>In this day and age, it's high time we&nbsp;considered the environmental cause and effect of the products we use-sunscreen is no exception. We have the knowledge and resources to develop products that are in complete harmony with both our bodies and our environment.&nbsp;<BR><BR>At PureSunscreen.com, we are committed to providing&nbsp;the most natural&nbsp;and&nbsp;environmentally friendly sunscreen on the planet-<SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><FONT face=Verdana size=2>MelanSol</FONT></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 'Times New Roman'; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-size: 12.0pt">®</SPAN>. We list <STRONG>ALL</STRONG> of its ingredients&nbsp;on this site, so you know that you are being good to both your body and&nbsp;the world around you. The fact that it&nbsp;protects your skin even better than its chemical counterparts is icing on the cake.<BR><BR>Michael J. Russ<BR><A href="http://www.puresunscreen.com/">www.puresunscreen.com</A><BR><BR>]]></content>
		<summary>Do you consider the environmental impact of the sunscreen you wear?</summary>
	</entry>
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